The Importance of UC in the Corporate World




April 17, 2015, Miami
We live in a fascinating world. Change and convergence seem to be the norm. Change is everywhere but specially in the telecommunications sector, being the enabler of the new app-driven personal experience. Convergence, because we now have devices that substitute many others, if not physically for sure functionally. Within all this, we are bound to arrive to a time where, like the cellular substituted domicile for personal, the corporate world will become a personal world in terms of communication style.  I recently attended a lecture by Gary Davis, from Intel Security on the ITEXPO Miami 2015, where the he made the case of the “dual persona” of the Millennials. This has brought about the BYOD / CYOD (Bring Your Own Device / Choose Your Own Device) policy, because for Millennials it would be unacceptable to use separate devices for their communications needs. So companies had to adapt and create two environments over the same device. That is an extreme case of forced convergence: the personal environment and the corporate functionality coexist within the same device, one of them, the corporate, always ready to “disappear” without trace whenever the inexorable separation arrives. Millennials no longer dedicate their whole lives to one and only corporation, as the numbers go.

This brings us to Unified Communications. No matter what definition we adopt, it is all about transiting through dissimilar platforms, schemas, and devices in such a way as to be totally transparent to the user. No matter where I am, I should be able to communicate the way I do in my office. The only difference is the device: while outside of the office, the cellular in its smartphone version; inside it, using the desk phone. I don’t care what technology enables this or where I am. That is, in essence, Unified Communications. Add to that all the other functionalities, like document management, security, collaboration, and messaging, and you have a complete new world... using most of today’s technology. The question is, then, are we there yet? It is a changing field and every time a new manner of communication appears, the Unified Communication, as we know it, has to transform and accept the new functionality. New developments, new manners of connection and delivery.

We, as users, expect that this little device  - the smartphone –to  provide everything we left behind at the corporate office; and it better do it, because the permanently connected individual is, for good or bad, always available and always working. We give no thought at the intricacies of the technology behind it, and that is the way it should be. The user should not be concerned with drivers, switches, patches, and all those things that we have grown accustomed during the Microsoft reign. It should all be transparent. The App reign has begun and now we have no qualms on dropping everything technical in favor of functionality, user-friendliness, ease of use, and, most important, ease of installation and maintenance.

This is where the key for Unified Communications rests. If it is to be implemented, at least in its present definition, it has to provide a seamless transition for the dual persona, be conveniently scalable to allow for as many users as we need, and be financially sound; but most of all, it has to provide to the technical people in charge of maintaining the service, the simplest of tools and the most versatile environment for maintenance and support.

This is the real challenge. We have to be able to perform at the same level as the simple app having the complexity of multiple functionality delivery, all within high speed and high quality requirements, where resources compete with the scarcity of the financial resource. We have to be able to deliver functionality within World Class performance. This is the true challenge of this wonderful world of Unified Communications, where the individual is driving the change and the Corporate World either complies or disappears.

For more information on how TelOnline can help your business improve its business communications, contact us for a free demo or consultation. Learn more about our capabilities at www.TelOnline.com or call +1 954.894.6181.


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